Brief: To provide visual assets to announce BMW as the Isle of Man TT Vehicle Safety Partner.
Our Approach: We wanted to showcase the vehicles across the mountain course. To do this we removed the doors from our Van, attached ourselves to a tested safety harness and captured rolling shots of both the bike and the cars provided.
With time pressures of the news leaking we had to turn this around with speed. To ensure this rolled out accordingly for both the Isle of Man TT and BMW plans we worked non stop to ensure this beat any social leaks. This was a huge challenge in which we enjoyed and as the saying goes, pressure makes diamonds.
The Result: The video and Photography was shared across various platforms from Isle of Man TT, BMW Motorrad, BMW Motorrad UK, and BMW Motorrad Motorsport. To a collective, 4.5 million eyes in the form of followers.
